This morning, CCR Aeroportos made it snow in the main lobby of the Afonso Pena International Airport, in Curitiba, enchanting those passing by, who also had the opportunity to enjoy a performance by dancers from the Joinville Dance Festival, inspired by the winter season in South America.
The surprise promotional action represents the glacial climate at a time when searches for flights to destinations that are true paradises for skiers and people who want to experience snow, such as Vale Nevado (Chile) and Bariloche (Argentina), are heating up. The companies JetSmart, Latam and Aerolineas have direct flights from Curitiba to both countries.
In addition to hiring the group of dancers for the Joinville Dance Festival, CCR Aeroportos used two artificial snow machines to create the visual effects of the event. Actions like this are part of the company's commitment to promoting the main destinations connected by its airports and constant commitment to airlines.
“By creating this sensory environment at the airport, we were able to draw customers’ attention to flight options for winter destinations and reinforce our partnership with airlines, using our spaces in different activations, which contribute to increasing their sales”, highlights Graziella Delicato, Executive Air Business Manager at CCR.
For those who were unable to witness the action, the images will be available on CCR Aeroportos' social networks: Instagram (@ccraeroportos) and Facebook.
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